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The proposal is based on simple and minimalistic shapes, giving the center stage to the bands and the music that is being made inside the studio, the symbol is an abstraction of a moose (Alces Alces is the scientific name for moose) that was inspired by classic symbols to make it timeless and easy to remember at the same time.
The graphic style and the color palette were inspired by the tones and shapes you could find in the covers of a record collection from the 70's.
001. VISUAL IDENTITY 002. ART DIRECTION 003. CREATIVE DIRECTION
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