The proposal for the communication of the new RUBI Line (H) arises following the journey started earlier. The rhythm and constant evolution of the city created the necessary energy to go further. In this sense, a new line emerges, a new bridge and the search for a new (H)orizon.
At the chromatic level, the new image appears predominated with the ruby color and complemented with the pink color.
This auxiliary color also mentions the new pink line, with which the new ruby line will be found along the new layout under construction.
Art Direction / Design
Bullseye aim on branding
Bullseye aim on branding
Client
Metro do Porto
2022
