In the previous year, we promoted Riyadh Season with a film featuring Lionel Messi and Paris St. Germain. Our brief in 2022 was to go even bigger. So we did. By creating a visual spectacle featuring Dj Khaled, Mo Salah, Kareem Benzema, Nancy Ajram and a host of other regional stars. The story takes us through the numerous experiences on offer during Riyadh Season, taking our stars around the world, joining cultural festivals, meeting exotic creatures, visiting a pixel universe and of course going on stage to perform in the biggest concert in the Middle East.