How do you win a regional assignment from one of the world's biggest car brands? By knowing there is nothing more powerful than idea whose time has come. After a three way pitch involving some of the biggest networks in the region, Sputnik - then barely a year old, and with a staff of just four people - was awarded the launch of the 2022 Nissan Pathfinder. 

It was a time when world economies were still reeling from the effects of the pandemic and The Great Resignation was a hot topic for people in all industries. It felt only natural that a vehicle intent on re-inventing itself would share the same philosophy as its audience. From thematic to social, from photography to film and even music composition, Sputnik provided a turnkey solution for this launch, all grounded in a simple message: "when you lose your path, you find a new one".