Land Transport NZ and the NZ Police joined forces to change the habits of New Zealand drivers, encouraging them to sleep before they take on those long journeys that are regular to New Zealanders . A campaign of print and posters show the deadly consequences of driving tired in the context of New Zealand roads.
D&AD Poster Campaign.
Cannes Gold.
Cannes. Print. Gold Lion
Clio. Print. Gold
New York Festival. Gold
D&AD Poster Campaigns 2009
Axis. Print. Silver
Axis. Outdoor. Silver
Award. Print. Bronze
Award. Outdoor. Silver
Clio. Print. Gold
New York Festival. Gold
D&AD Poster Campaigns 2009
Axis. Print. Silver
Axis. Outdoor. Silver
Award. Print. Bronze
Award. Outdoor. Silver
Print versions.
Agency- Clemenger BBDO Wellington.
Photography - Mat Blamires
Retouching - Geoff Francis
Creatives- Paul Young, Bridget Alkema, Mark Harricks, Paul Nagy.
