Applying the 7 Creative Strategies
In this project we put into practice with the Phothoshop program the 7 creative strategies that consist of Combination, Juxtaposition, Isolation, Metaphor or Simile, Change of Context or Environment, Physical Similarity/Form, Material Change and Exchange or Focus.
In this project I carried out a process in which first I had to choose an object to create a design with each of the 7 creative strategies, in my case I chose an apple, I experimented with different sketches, once I had selected the best ideas I looked for the images that I would use to combine them with the apple.
The finished works will be shown below with a brief description along with the creative strategies I used in each one.
Apple Core
For this image the strategy of combination was made, I wanted to represent the combination of a heart and an apple making clear the benefits of healthy eating.
Combination: It is the edition of two different objects that when combined form a single idea.
Health is life
Similarly, apples represent a person's lungs and how important they become to the body.
Juxtaposition: It is similar to conbination, two different objects are put together to create an idea that the viewer does not expect.
Among Us
It represents the separation of a group of pears and the focus is on the apple.
Isolation: It is an object that is seated, visually separated from the rest so that the
viewer focuses on the main object.
What they give us
It represents the world and the importance of taking care of it and how it helps us.
Metaphor or Simile: It is a combination of different objects that when put together form an idea or a situation with the intention of making the viewer see a different point
of view.
Apple Te
Change of Context/Environment: It is the editing of an object together with a different environment from what it should be, changing the environment completely to convey to the viewer the idea you want to convey.
Cupapple
The transformation of the apple into a cup.
Physical/Shape Similarity: It is an edition that is made mainly to the physical body in which it is exchanged for other objects.
Apple Essence
It represents the car aromatizer as if it were an apple aromatizer but in this case it is a real one.
Material Change/Swap/Focus: It is a very different change in the materials that we are normally used to seeing knowing what their shape, element and texture are.
