Greek Sayings in English
Greek Sayings in English started as a humorous page on social media platforms
and today has its own eshop with products.
Word for word rendering of Greek expressions into English is a popular practice among Greeks
as the result is always surreally entertaining.
We designed a logo, the mouth with the tongue (in blue in its color version) sticking out to the side, to indicate the humorous mood of Greek Sayings in English. The logo is designed with cool & bold lines to capture the character of the "translations". The icon is clearly visible even at a very small size so that it can be easily adjusted within a Greek Sayings in English letter.
Language becomes a game of creating new content and new meanings.
This idiosyncratic tongue-in-cheek translation is also a humorous way of infiltrating the dominance of the English language. Each expression has different meanings depending on the context in which it is used, and the seemingly illogical end result can be the starting point for a discussion on the beauty of the Greek language.
We undertook to create the visual identity of Greek Sayings through a range of products that will contain the humorous sayings.
Since each expression carries different meanings depending on the context in which it is used, we for our part did not want to have a one-dimensional approach to product design. That's why for each product category (stickers, t-shirts, mugs, beach towels and posters) we used a different color palette. In this way, a colorful and joyful visual identity was created, multifaceted and playful, which always at its core communicates the translated expression.
MUGS
BEACH TOWELS
STICKERS
Sticker Colour Combinations
‘Heads inside’ because ’the world loses oils’!
From the all too popular ‘how from here morning morning?’ (‘Πως από δω πρωί πρωί; / Pos apó do proí proí?’), a humorous take on a common phrase often used when you chance upon someone too early in the morning (with the double ‘morning’ in the phrase being the exact translation of the Greek ‘πρωί πρωί’ said without a preposition preceding it), to ‘good wines’ (‘καλά κρασιά / kalá krasiá’) often used to express exasperation over a certain situation that either takes too long or will not bring the desired result any time soon (possibly linked to the time needed for a good wine to mature?, who knows?), a world of real-life expressions actually used in Greece every day will be revealed to you!
T-SHIRTS
