Brand: Times Prime
Campaign - No Times Prime is a Crime
The concept aims to inform netizens that the Super App TIMES PRIME offers an abundance of benefits across numerous categories, and not having it would be a Crime. This idea is brought to life in two films featuring two actors, Saurabh Shukla (portraying a Bandit and a Mafia Don who regrets not getting Times Prime) and his sidekick Mihir Ahuja, reminding him that not obtaining Times Prime was a costly mistake.
Translation
Bandit: "Access to movie premiers, and exclusive events, unlimited binging on OTT platforms, benefits of travel, fashion, music and dining, al in just one membership. Still I didn’t take Times Prime, and now I have a reward money of Rs. 50,000 on me."
Boy: "I am sorry sir, but no Times Prime is a Crime. Get it now else ill fortune will come on you."
Translation
Don: "Access to movie premiers, and exclusive events, unlimited binging on OTT platforms, benefits of travel, fashion, music and dining, al in just one membership. Still I didn’t take Times Prime, and now the world thinks that I illegally keep hungry crocodiles at home."
Boy: "I am sorry sir, but no Times Prime is a Crime. Get it now else the other eye will need a patch as well."
Client - Times Prime
OOH - No Times Prime Is A Crime
OOH - No Times Prime Is A Crime
Award - Won Gold in Adgully Digixx Award 2023 Multi-marketing channel - 2023
We designed a series of Out-of-Home (OOH) advertisements placed in a bustling city mall popular among the youth. These advertisements effectively conveyed the concept of "crime" and were strategically linked with brand partners collaborating with Times Prime. This OOH campaign achieved great success, earning a Gold Award at the Adgully Digixx Awards 2023 in the Multi-Marketing Channel category.
Headline: Doosre ki Audi ke saath selfie lena is a crime
Translation: "Taking selfie with someone else's Audi is a crime"
Headline: Pyaar ka izhaar emoji se karna is a crime
Translation: Expressing love with emoji is a crime
Headline: Arijit ke gaano ko dawa samajhna is a crime.
Translation: It is a crime to consider Arijit's* songs as medicine.
Arijit Singh, a renowned Indian singer, is celebrated for his romantic songs that hold immense popularity across all segments of society.
Headline: Daan mein mila password is a crime.
Translation: Asking for password for OTT platforms is a crime.
Headline: Pahado mein jaake ppt banana is a crime
Translation: Working on a powerpoint presentation in the mountains is a crime
Headline: Mojito me 'J' bolna is a crime
Translation: Pronouncing the letter 'J' in Mojito is a crime
Translation: Pronouncing the letter 'J' in Mojito is a crime
Headline: Dil ko khilona samajhna is a crime
Translation: To play with someone's heart is a crime.
Translation: To play with someone's heart is a crime.
Headline: Bill ke time pe restroom jana is a crime
Translation: Going to the washroom to avoid the cheque is a crime
Translation: Going to the washroom to avoid the cheque is a crime
