Happy Freelancers is a resource for female freelance creatives seeking a better work/life balance – led by the queen of work/life balance herself, Vicky Critoph. With a focus on hosting co-working retreats in sun-soaked locations, we created a brand identity that encapsulated adventure and play, through the bouncy, playfulness in the logos and brand marks, to the bold sans-serif fonts, and vibrant colour palette. Orange and yellow were chosen for the associated meanings around creativity, expression, joy and happiness, and a selection of illustrated assets were made to embellish the brand.
