Santa Marina Retreat
Rebranding a recreational park
Rebranding a recreational park
By the time Santa Marina Retreat approached me, they were just completing the final stages of renovations for their family and professionals recreational park that offered a variety of activities. 4Shades was commissioned to provide several new suggestions and designs within a strict budget that would help to put the Retreat on the map. The purpose of the campaign was several-fold:
- To entice new clients
- To attract back older clients
- To "wow" visitors on the way to the Retreat
- To assist visitors inside the retreat
Two definitive concepts were presented.
Concept 2