Design of a campaign to draw attention to the amount of disposable coffee cups used in one university building during one day.
The campaign was carried out by the environmental student organization HSE Green, which is engaged in environmental education and separate waste collection within the walls of the university.
As part of the campaign, all students were invited to bring their disposable coffee cup to the university atrium during the day. When there were enough cups, the HSE Green participants made an art object out of them, which later remained standing in the atrium of the university.
Photo of posters hanging at the university: a coffee shop, a place for collecting disposable coffee cups in the university atrium.
My task was to draw attention to the campaign with the help of posters and give information on how to participate in it.
When creating posters and stickers, I used the HSE Green guidebook provided to me. It contained the colors, fonts, and shapes that HSE Green uses in their other materials.
Also I made stickers that were given out as an encouragement to students who brought their disposable cups.
Sticking this stickers in a prominent place will attract attention, continue to spread the message of the campaign and make the HSE Green organization more recognizable.
Designing for students I took my inspiration from memes, because that's something very familiar to them, also humor in design attracts attention, evokes positive emotions and gives a sense of recognition.
Thanks for watching!
