Natural colours and alchemic symbols bring a natural health and organic beauty boutique, apothecary and clinic to life.
A fresh & high-end look for Tonic Room, offering carefully curated cult organic beauty and wellbeing products from around the world both in-store and online.
The identity gives a nod to both historic apothecaries and modern high-end beauty brands, bringing herbal and natural health & beauty up-to-date and positioning Tonic Room as a luxury and aspirational brand. Graphic pattern work and icons inspired by alchemic and holistic symbols are used online & in print, as well being routed into the counter in-store.
Hardhat brought Material Creative onto the project to focus on the store interior, incorporating the new brand – colors, textures & pattern work and overall feel – to their reimagining of the existing tired retail environment.
The website includes in-depth descriptions of all treatments & testing available in-store, as well as an e-commerce solution complimented with beautifully simple and calm photography.
The identity gives a nod to both historic apothecaries and modern high-end beauty brands, bringing herbal and natural health & beauty up-to-date and positioning Tonic Room as a luxury and aspirational brand. Graphic pattern work and icons inspired by alchemic and holistic symbols are used online & in print, as well being routed into the counter in-store.
Hardhat brought Material Creative onto the project to focus on the store interior, incorporating the new brand – colors, textures & pattern work and overall feel – to their reimagining of the existing tired retail environment.
The website includes in-depth descriptions of all treatments & testing available in-store, as well as an e-commerce solution complimented with beautifully simple and calm photography.
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