Suigetsu
Suigetsu originates from the East Asian proverb/phrase “Kyoka Suigetsu” which directly translates to “Mirror Flower, Water Moon”. The meaning behind this phrase is a metaphor for illussions or altered reality - “something that can be seen but not touched, like a flower reflected in a mirror or the moon reflected on the wtaer’s surface; something that is beautiful but unattainable dreams, a mirage”, is the direct translation stated on wikipedia.
The meaning alone behind this name strongly links back to the strategy and theme of the brand’s identity; with the use of vibrant/fluorescent lighting/colours, as well as the use of technology such as interactive virtual reality mirrors - which essentially “alters” the reality or creates an “illusion” for those who interact with it.
Tagline - “mirror flower, water moon”
