OPPORTUNITY
Establish a cohesive series from within the Penguin Classics and design corresponding book jackets.
Establish a cohesive series from within the Penguin Classics and design corresponding book jackets.
SOLUTION
By creating a unified system, the “& Change the World” series encourages readers to successfully achieve their greatest potential. The methodically ordered steps of the series emphasize a unique theme demonstrated in each book. Drawing from a variety of great philosophers and thinkers, the ideas presented in each book work in succession towards an individual’s contribution to the betterment of the world. Simplified to the most important elements, the jackets are designed to appeal to the logical side of individuals.
By creating a unified system, the “& Change the World” series encourages readers to successfully achieve their greatest potential. The methodically ordered steps of the series emphasize a unique theme demonstrated in each book. Drawing from a variety of great philosophers and thinkers, the ideas presented in each book work in succession towards an individual’s contribution to the betterment of the world. Simplified to the most important elements, the jackets are designed to appeal to the logical side of individuals.
