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"Além do tempo."
Hourglass é mais novo e maior festival internacional de música eletrónica de Trancoso (Bahia). A identidade visual desenvolvida para este projeto criou bastante contraste com o local praiano e ensolarado, e foi baseada nos pilares minimalista, distinta e conceitual, representando a ampulheta que dá nome ao evento, e a passagem da noite para o dia, com a lua e o sol.
Utilizando bastante geometria, os layouts impressos e digitais possuem módulos que se encaixam de várias formas e jeitos diferentes. Como elemento visual, o texto do significado das palavras "Tempo" e "Ampulheta" foi inserido nas artes de maneira conceitual.
Foi uma honra desenvolver todo o conceito que deu vida e história para um festival tão cheio de simbologia.
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"Beyond time."
Hourglass is the newest and largest international electronic music festival in Trancoso (Bahia). The visual identity developed for this project created a lot of contrast with the beachy and sunny location, and was based on the minimalist, distinct and conceptual pillars, representing the hourglass that gives the event its name, and the passage from night to day, with the moon and the sun.
Using a lot of geometry, the printed and digital layouts have modules that fit together in many different ways, and as a visual element, the text of the meaning of the words "Time" and "Hourglass" was conceptually inserted in the arts.
It was an honor to develop the whole concept that gave life and history to a festival so full of symbology.
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