Twizzler's presents The Twist for Every Twist — This campaign features Twizzlers as the perfect snack that completes every movie experience. The Twizzler will be illustrated into parody movie posters to show that it’s the perfect pair for any movie genre. All the media will be promoting National Cinema Day where every movie go-er who purchases a ticket on September 3rd will get a free pack of Twizzlers.

We started off with a new Twizzlers logo to celebrate the campaign leading up to National Cinema Day.

Each ad presents the Twizzler as the main character in these parody movie posters. The ad is set up in a movie poster style with a respective title eluding to its genre with a blurb making viewers aware of the campaign

These two are representing a RomCom and Mystery Genre of movie. 

These ads would be displayed in light-boxes placed in movie theaters.

This is referencing the horror movie genre.

The public also has a chance in front of concessions to take a picture with the Twizzler cardboard cutout.

This OOH billboard is referencing a autobiographical documentary film.

We also wanted to experiment with a potential times-square takeover to bring awareness to the campaign on a greater scale.

Here is a simple social instagram carousel highlighting the campaign on Twizzlers official instagram.

We also will introduce a limited time only Twizzlers Repackage for National Cinema day where famous plot twists of popular movies are quoted.

Those who go to the theaters on September 3rd will get a ticket with an extension that they can bring to the concessions stand to get a free packs of Twizzlers.

Here is a limited time collection of concessions packaging in the action/superhero theme.

To complete the movie going experience, we also created short films that would be played in the preview trailers portion, this way people are aware of the campaign leading up to National Cinema Day.