Convert.ng, an innovative digital product that empowers cryptocurrency holders to seamlessly engage in selling, buying, and investing their assets, while enabling instant conversions to their local currency.
In 2021, right after the #EndSars protest, the Nigerian government said Bitcoin and other money like it are not allowed in the country. This made people not trust cryptocurrency and the technology that makes it work. Many businesses and brands had a hard time keeping their customers and some even closed down.
By 2022, things were getting better. Convert.ng decided to do things in a new way. They wanted to talk to their customers better and make new people interested in what they offer. They also wanted to make their product look different and better.
To make this happen, I made a whole new logo and way of showing the brand. The logo is simple but easy to remember. The colors changed too, and new ones were added to make everything look special.
We also made pictures and designs that show what the brand looks like now. In the end, Convert.ng's message is strong and clear, just like a preacher inspiring people.
BRAND ELEMENT
TYPOGRAPHY
The Convert.ng logo combines a rounded icon mark with the elegant Birma FR typeface. Together, they reflect the essence of conversion—seamless and total.
The logo's rounded icon mark and the graceful Birma FR typeface come together harmoniously. This perfect blend captures the spirit of Convert.ng's story—conversion in its purest form.
COLOR
"A brand is a monochromatic color system. Shades and tints of Convert Blue dominate, supplemented with a few other colors. This is to achieve a sleek and cohesive visual identity that resonates with clarity and modernity, reinforcing Convert.ng's commitment to simplicity and effectiveness."
BRAND PATTERN
The Convert pattern takes form by selecting distinctive elements from the brand's icon. Patterns have a humanizing effect on an identity, and repetition aids in enhancing memory.
Through a repeating pattern, the brand becomes embedded in the minds of the audience during their interactions. It serves as a direct route to users' consciousness, facilitating easy recognition.
SOCIAL MARKETING
Effective brand positioning ensures your brand stands confidently amidst competitors. A lively social presence ignites conversations and amplifies brand visibility. Achieving this entails crafting compelling content presented through exceptional designs, harmonizing the ethos of convert.ng's transformation
