Alzheimer’s Disease effects every 1 in 85 people around the world. There is no cure or treatment that can reverse the damage it causes to the brain. Once diagnosed, the patient has approximately 7-14 years to live. The body eventually shuts down. With the aging “Baby Boomer“ generation, there will be an increase of those effected.

Alzheimer's disease is hard to understand, so the ultimate goal of the campaign is to make the disease relevant to the general public. It's a reminder to have patience and respect for people being suffering from it, for they have lived lives just like you. If that was you, how would you want to be treated?