Project Brief
I was presented with a conceptual project to create a full rebranding for the National Mustard Museum in Wisconsin. For this project, I compiled in-depth research on the client, which was then organized in an audit readout and a strategic summary. From there I developed a new logo and mark that lead to a fresh and modern visual identity system.
The full visual identity system along with touchpoints and usage guidelines is detailed in the brand book that was the capstone of the project. The page design for this brand book is featured below with an interactive digital copy found here.
*Please note that this is a conceptual project. All images not owned by me are used solely for conceptual purposes and I have no connection to the National Mustard Museum*
The Brand Book
