Christopher Irwin's profile

A Story of Creative Representation

Living in Color:
A Story of Creative Representation
More Color Please, an associate-led initiative with Capital One's Brand Creative team, works by the charge "We live in color. We should create with it."

So in 2021, when the team was brainstorming innovative ways to show off their charge, they were inspired to speak up on the importance of having people of color in professional creative roles, and the obstacles that prevent them from being in those spaces in the first place.

And just like that, the “Living in Color” video was born. The project brings to life why diverse voices and representation equates to stronger work, and how having a harmonic blend of shades and concepts adds to the artistry of our brand, as well as our culture at Capital One.
A Story of Creative Representation
Published:

A Story of Creative Representation

Published: