Grand Effect's profile

The Hub Garage Brand Identity

Empowering single mothers to provide better lives for their families.
In the United States, nearly half (45%) of single mothers and their children live below the poverty line, also referred to as the poverty threshold. The average car repair is $2,000…a potentially devastating amount which can also lead to an inability to generate income. The Hub Garage uses their resources to repair cars for single moms to create generational change for her family.
We were tasked with developing a brand identity that included a redesigned logo and visual identity for the brand that brought to life their mission of “putting every single mom back in the driver’s seat.” This was achieved through bold typography, action-oriented graphic devices, and imagery that conveyed an empowered, uplifting aesthetic with a sense of forward momentum.

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The Hub Garage Brand Identity
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The Hub Garage Brand Identity

Published: