The Sea Project, presented by Sperry ~ was a curated art exhibition featuring contemporary culture-forward artists, a VIP / artist / press reception, micro-site / blog, produced zine, and artist tee / bag collaboration to further embed the Sperry brand within the gen x, y, z influencer market. The overall project fell inline with current Sperry product offerings and woven into their current marketing strategy for Fall / Holiday 2012. On top of the opening reception in Boston, MA and Closing Reception at the new Sperry Flagship store in NYC, all artwork traveled to key Sperry Stores to be on display for roughly a 30 - 60 day period.
