I was hired by RedBull, and Simon Dumont to create the brand identity for THE DUMONT CUP. On April 11, 2009, Dumont hosted the very first Pro/Am event for skiers ranging in age from about 8 to 18 at Sunday River in Bethel, Maine. A specific course was set out for the contest with a combination of rails, boxes, and jumps. All entrants had a chance to qualify for the final few runs with pro skiers like Dumont, with a chance to win a spot on the podium. The first-place prize was $10,000.
