A comedy take and surreal language take center stage in our 2023 campaign for Panini along with a passionate and quite eccentric professor, a formidable math lesson, and a class made of kids who know everything about the new Calciatori album. The result is a TVC that captures kids’ attention while making them remember the product in a fun way, but it’s also a way to bring Panini back into schools stressing on the idea of sociability that’s always been a perk of stickers.