The Living Room at the Motor Show
PROJECT: Messebau
SERVICES: Concept, Gestaltung, Möbellieferung
YEAR: 2019
LOCATION: Genf
SERVICES: Concept, Gestaltung, Möbellieferung
YEAR: 2019
LOCATION: Genf
PIËCH : AUTOSHOW
Swiss sports cars from Piëch represent a break from the distraction and the fuss and commotion. But in the middle of a busy, hectic trade show? Yes, we still succeeded in bringing the essence of the brand to the show.
INTENTIONALLY DIFFERENT
While all the other exhibitors at the 2019 Geneva Motor Show outdid themselves with an abundance of action and high-tech, Piëch took a relaxed approach. The manufacturer presented its new GT Mark Zero in a living room atmosphere complete with an exclusive bar.
SELLING DURING THE BREAK
Visitors who needed a break from the stresses and strains of the motor show found their way to the “living room” – and by doing so discovered something of Piëch’s identity: that of living in the present. The perfect moment for a sales talk in an informal atmosphere.
THE RESULT OF GREAT TEAMWORK
The Piëch show stand was the result of a collaboration between GALA and the designers Dennis Nadler and Claudio Gaverini from Richnerstutz AG.
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TEAM
We believe that genuine encounters in real life have the power to transform the everyday into an adventure — especially in a digitized world. That's why we've made it our mission to pioneer inspirational interior design that connects people and brands through shared experiences.
