I was posed with a challenge to create a brand and a landing page of a fictional and this was my solution created in 24 hours.

Challenge: Your Brand is a new age Adtech company that wants to disrupt the Ad-Tech Space by solving Developers/publishers problems.
Your Job as a Designer is to create this fictional Brand and design a landing page for the same.

The very first step was understanding the adtech space, I did so using articles and connections within the advertising space. As I saw it the Adtech was basically a tool that digital advertisers used to measure and enhance their campaigns. Now to be a brand that brands could trust was my goal. Vague, but good enough to start.

After multiple crushed paper balls in the bin, I decided to go with the name - Ellipsis. 

The branding serves as a futuristic, bold and energetic face of an advertising company born in the present day. The design of multiple logos of relevant advertising methods furthers this idea. We want to build trust and legitimacy through a clean relevant design while staying different from the rest.

A colorful bold palette with a niche typography to give an idea of a brand that is modern and innovative.
The website’s site map has also been streamlined to maintain focus and attention on the company’s key goals.

There is a clear distinction between the sections for developers and publishers, this was quite important as these are the main types of customers to expect and individually catering to their needs was the best option.