As part of the closing bell ceremony at NASDAQ, The Street was entitled to animated billboard space announcing the new ticker symbol, the new branding and the company's updated image.
The message, "Stability and Strength in an Uncertain Market" was portrayed with a black and white palette, sharp contrasting elements and a fast-moving almost frenetic animation that lost speed and came to an abrupt halt on the logo.
The message, "Stability and Strength in an Uncertain Market" was portrayed with a black and white palette, sharp contrasting elements and a fast-moving almost frenetic animation that lost speed and came to an abrupt halt on the logo.
Storyboards
Chosen Concept for Final Design
