I began by brainstorming many different ideas for my logo, and had a hard time choosing because representing oneself in a single graphic isn’t exactly the easiest of things to do. However, I saw a reoccurring theme in all of my logo ideas—I seemed to be defining one single factor of my personality in each logo. I narrowed it down to two of the logos, the ones I felt best represented me in a whole. A hooded figure with a storm cloud for a face would have represented overthinking, fierceness, and being a bit wilder. However, my other option, to include the first part of my name (“Jes”) underneath a jester’s cap, won. This is because it is both a play on words and very true, as I’m often the comical relief in my group of friends. I’m laid-back, though I tend to overthink when I’m alone, which is what a strong red-and-blue color scheme would have shown. Red, for a bold and fierce effect, and blue for a strong and calm effect. When written on paper, however, and meticulously drawn with rulers and French curves, I found that my logo seemed a bit straightforward and bland. The lines were solid and imprisoning and the colors contrasted far too much to be appealing to the eye.

 

However, the more variations I put on my logo, the more I felt it once again epitomized my personality (even though the pen tool was difficult to get used to). I began with changing the harsh fill of red and blue. I ended up going with a four-color scheme of a soft yellow, teal, orange, and salmon. I believe that these pastel colors and their shadows and highlights bring not only joyfulness and fun to the logo, but also a sense of serenity in their light and cheerful appearance. I had also originally intended for the outline of the logo to be a straight black line, but the more I experimented the more I found that a dark grey charcoal stroke made the logo more playful and casual, characteristics that fit my personality well. The stroke made it seem childish, almost, a sense of happiness accompanying it. In a whole, the logo appears cute and fun. The contrast of the teal and yellow for the tails of the cap and my name seem more jovial and electric. On the band of the cap, the salmon-orange contrast seems a tad more relaxed, or laid back. There’s a casual sense of friendliness that’s warm and inviting. And the open position of it makes it appear open and inviting to all. I’m certainly happy with it.