nitez is an insomnia survival kit that created to bring calmness, relaxation, and serenity to people that suffering from insomnia. The kits includes sleep diary, lavender oil, chamomile tea, sleep pod, and eye mask.
THE IDEA
People are lack of supports when struggling with insomnia problem alone and medication effective for short-term but not the best long-term treatment. Thus, an insomnia kit are needed for people to cure by themselves.
People are lack of supports when struggling with insomnia problem alone and medication effective for short-term but not the best long-term treatment. Thus, an insomnia kit are needed for people to cure by themselves.
GOAL
The main goal of the brand will be to help people to relieve not only with medication. ‘nitez’ is to motivate, provide guidance, improve the user’s sleep behavior and assist them to get a better sleep.
TARGET AUDIENCE
Adults which ages at 18 y/o and above
Adults which ages at 18 y/o and above
Icon
Logo clear space
Logo colours
COLOURS
The main colours focusing on blue & creamy yellow. Overall feeling will be in cozy, serenity
warm, and welcoming vibes.
warm, and welcoming vibes.
Here are the logo versions when applying to difference colour of background.
Business card
The main box includes sleep diary, lavender oil, chamomile tea, sleep pod, eye mask, and a sticker sheet. The overall concept will be in gradient colour, which to bring a comfort and serenity feeling to the audiences.
As for the secondary box packaging will be match with different colour tone which to increase its readability and key identity against each product.
A user manual is provided for the user. It will guide the user with instructions and information against each product from the kit.
There will be a challenge on social media called #ihaveagoodnightsleep which to promote the kit and get more exposure from the audiences.
‘nitez’ roadshow will be held around campus or shopping mall. The main goal will be to introduce and showcase the kit to more people.
