Linha de Arroz e PET

•

BRASIL BOTÕES®

Launching a brand new line of eco-friendly products made of rice and PET plastic

Brasil Botões is a Brazilian manufacturer of buttons and other solutions for the fashion industry, with a bias on creating sustainable products and reducing the industry's impact on the environment.

"Linha de Arroz & Pet" (Rice and PET Plastic Line) is a series of products developed by a company that really values sustainability.

Brasil Botões é uma indústria brasileira focada na produção de botões e outras soluções para a indústria da moda, focada no desenvolvimento de produtos sustentáveis e redução do impacto da indústria no meio ambiente.

A Linha de Arroz & Pet é uma série de produtos desenvolvidos por uma companhia que realmente valoriza a sustentabilidade.

→ www.brasilbotoes.com.br

The product

Everything is connected. That's why Brasil Botões searches for new solutions for raw materials and waste in various segments. Keeping a watchful and curious eye, we may find the best solutions for the planet.

With that in mind, Brasil Botões found in the rice bran and recycled PET plastic a new way of producing sustainable buttons that are fully customizable.

Strategy

To communicate the launch differently than what is usually seen in the B2B fashion industry, we chose a different path, showcasing the product and its message to the market in a more poetic way.

The line represents a break trough of what is common sense in the industry and the material generally used, and so should its language.

In addition to the video, we developed a pack that contained samples of the product and a folded poster, telling the whole story and concept behind Brasil Botões' latest launch.

There's data in poetry.

One of the main goals of the video was to showcase what the buttons are made of and their environmental impact, which is essential to this type of product. We did that by mixing technical information with images and sounds that would help us better communicate the product's purpose.