The project is to create a three piece public service announcement campaign. The idea is to pick a topic, or rather pick a problem, and to communicate the concept clearly and in a compelling way using imagery and few words. These should help the audience think about the topic in a new and unique way and persuade them to change or act accordingly.

The topic I chose is watching for motorcycles. It's a topic that I feel is important, but too often forgotten about.

I wanted people to see my posters, and think about motorcyclists more personally, because people tend to see them as thoughtless and crazy people, when they are really just trying to be safe. I wanted to play on the emotions, and have people think, "What if that were my family member or friend?"

This is what I came up with: