Zoé & Chloé and Co (logo design)
Zoé & Chloé and Co is a business created by Maj-Britt Albus, based in Beaumaris, Victoria (Australia).
She creates and sells her own jewelry and accessories for women.
(Instagram: zoeandchloeandco)
She asked me to help her to create a logo that would identify her business.
His two cats, Zoé and Chloé, were the main inspiration for this.
Logo design (final product)
First sketch:
First logo test:
First changes and color testing:
Maj wanted the woman to look more like her, as it would make more sense since she is the face behind every creation in this business.
On the other hand, we started trying different colors in the backgrounds.
Maj is a very colorful woman, but her favorite colors are the more earthy ones.
Maj is a very colorful woman, but her favorite colors are the more earthy ones.
At this point we got to thinking about whether cats would look better with collars or not, so we gave it a try.
And with all that work and changes: the finished logo
(some business cards)
