This project required me to create a set of posters for a public service announcement campaign of my choosing. I decided to create my set based on the call to action of getting people who struggle with depression to talk to someone about it and get help.

Each poster is required to be distinct, but should be obviously part of the same group when viewed together. I attempted to accomplish this by using a consistent font, placement of text, and sizing across all three posters. The messages are also structured similarly so as to feel that they are coming from the same place.

The placement of the response to the question is meant to convey that there is hope and help out there for those that are struggling. The gradient to a light color at the bottom of the poster helps to convey this when paired with the placement of the message.

Above are the campaign posters together to show their similarities, and below each will be displayed separately.