VOOX® ENGENHARIA
Solidity accompanied by technique.
The concept for building the logo was based on geometric architecture, because we know how essential it is for architectural projects, both in terms of aesthetics, as for the structural part of a work, we know that lines and shapes are designed to work together to create structural integrity, and for this project we tried to do the same, create the visual integrity of the brand, following the same concepts of a construction project.
When collecting information for the creation of the brand, the client requested that the letters "O" be united, and not form the infinity symbol, as is usually seen in brands that contain these same letters.
The visual identity is composed of a vibrant color tone to highlight the brand, accompanied by more sober tones to give more modernity and exclusivity.
The graphic elements of the brand are composed of the logo itself, where we can extract some patterns using the empty spaces in the center of the brand, besides being able to use the brand's own lines, resulting in a differentiated and dynamic visual identity.
