Event Branding: COLLIDE

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Project Brief

The Brand Council has decided to launch a new event the likes of which had not ye existed in South Africa. We were tasked with designing this novel award event that would center around a particular aspect of design/creativity. The process of ideation would require us to explore the type of award event and an appropriate sponsor for this event. We would also need to identify the event persona as well as develop the visual language used to portray this event.

List of Deliverable

01 - Style guide

02 - Design application

03 - Outdoor media

04 - Online media

05 - Operational design

Rationale

The goal of "COLLIDE" is to let everyone know that the "FUTURE" is here. To bring out the slick stylish futurist look from almost anything. Bringing the sleek metallic finish, the shiny gloss and matte black that would turn everyday objects into premium industrial eye candy. Emanating the best shades of glows and lights making sci-fi enthusiast salivate at mere sight. Gone are the pipes and steam, embrace the clean modern simplistic shapes reminiscent of the "primitives" that were used to create some of the first visual effects that rendered the future

Visual Language & Logo Development