Developing the campaign we had two main pillars / objectives in mind:

We wanted to show the audiences that we at Sakani share the same culture / traditions, and speak the same language.

Yes the campaign should be simple and straight forward, but we wanted the launch to have a unique twist.

As the “Walaa” program is at its early stages..

We wanted the program to be more of a gift from Sakani to its beneficiaries..

What is the one keyword that stands out whenever a new house / home is mentioned?