Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. With a market share of 11 % (2013), Symrise is the world’s fourth largest supplier in the F&F market.
The approximately 30,000 products are primarily produced from natural raw materials such as vanilla, citrus, blossoms or plant materials. Our flavors, substances and perfume oils usually form the central functional components of the end products produced by our customers – from perfume, cosmetics and food manufacturers to pharmaceutical companies and producers of nutritional supplements.
The company has two divisions: Flavor & Nutrition and Scent & Care. Flavor & Nutrition develops, produces and sells flavors and functional ingredients that are used in foods, beverages and health products. Scent & Care develops, produces and sells fragrances, cosmetic ingredients, aroma molecules and mint aromas. They are used in the manufacture of perfumes, personal care and cosmetic products, cleaning products and detergents, home fragrances and oral care products.
The combination of the divisions Flavor & Nutrition and Scent & Care sets us apart from the competition. Through it, we offer our customers a unique portfolio, work in innovative segments and tap new markets.
Symcam is an app designed specifically for the iPad. I was tasked with conceptualizing and designing a prototype of the app. I collaborated with Emmanuel Laroche (Symrise Vice President of Marketing & Consumer Insight) and Adrian Yong (Symrise Senior Market Research Analyst) on this project. The goal of this project was to create an interactive app that consumers and customers of Symrise could use while attending the Symrise Convention, which was held in New Jersey in 2013.