GAEA is a gemstone jewelry brand that has become synonymous with quality and trust since its inception in 1999, and is now home to the most expansive selection of crystals in the Philippines. The brand name itself means “Mother Earth”, and GAEA’s ethos is to build a conscious community that actively strives to cultivate good energy starting from oneself.
The end result is a visually distinct, elevated brand that brings joy and good energy to those who interact with GAEA at every touchpoint - from the brand photography down to the order confirmation emails, not a single detail was left out.
SERVICES: BRAND IDENTITY DESIGN, PHOTOGRAPHY, ART DIRECTION, PACKAGING, WEB DESIGN, SOCIAL MEDIA
This has been the most comprehensive and rewarding project of my design career for a whole host of reasons. The first of which is because I was given full creative control - this is, as most creatives know, is more challenging than working within constraints!
Most of all is that this was a monumental project spanning multiple disciplines - brand identity, photography, website design, packaging, social media content... all of which was done entirely by my team of one. To see a project through from the big ideas down to the finer details allowed me to polish my skills in these areas. Working with a huge team is a thrilling experience, but to work solo was a truly rewarding experience and made me a better creative all around.
