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Nestle Fruita Vitals Repositioning Thematic Campaign

Old Brand Positioning
WHERE NESTLÉ FRUITA VITALS CURRENTLY OPERATES

‘SIP POSITIVE’
The pressures and stresses of modern life have enveloped our consumers into a cloud of
negativity. Nestle Fruita Vitals gives them the best of nature so that they can fight everyday negativity and bring out their best with a sip of positivity everyday. 
Allowing them to tap into their natural positivity and make the best out of every situation.

Repositioning Transition

WE NEED TO EVOLVE & EXTEND OUR PLATFORM TO STAY RELEVANT & BUILD A STRONG EMOTIONAL CONNECT WITH OUR AUDIENCE
Living in these artificial, uncertain, and disconnected times has made us lose the soul of who we are and what we do! We desperately need to be reminded about how it feels to
be alive!

New Brand Positioning
WHAT IS FEEL ALIVE?
In an ambitious world, fuelled by over-scheduled, convenience and tech-driven lifestyles, we eventually get drained out of that spirit which fuels
our vitality and vigor for life.
Feeling on top of our game, open to new challenges, going for what we want - is the kind of revitalisation we often need.
And nothing is more naturally revitalising than fruit – vibrantly colourful, bursting with juiciness, an adventure in tastes and textures, it’s impossible not
to open up and feel uplifted.
Nestle Fruita Vitals is the embodiment of this kind of vitality. Its refreshing fruit flavour and vibrant, luscious colours make the fruit come alive with every
sip, sparking in you a renewed spirit to welcome life with open arms!


Concept Thematic Key Visuals 1
Concept Thematic Key Visuals 2
New Thematic Key Visuals
New Thematic Key Visuals 2
Photography: Kashif Qadri
Nestle Fruita Vitals Repositioning Thematic Campaign
Published:

Nestle Fruita Vitals Repositioning Thematic Campaign

Published:

Creative Fields