FAKE NEWS
The Fake Times aims to highlight just how valuable the truth is. During Brand Challenge, my team and I had the privilege of working with Media Monitoring Africa to create an awareness campaign to highlight the amazing work they do. We developed a guerrilla marketing campaign in the form of a newspaper insert that would be included in newspapers around South Africa.
Media Monitoring Africa (AKA MMA) observes the South African reporting landscape with the purpose of evoking democratic values and protecting human rights. They also aim to ensure that there is fair representation, inclusion and advocacy as well as teaching objectives and truthful reporting.
