For this brief, I chose to redesign Pam’s Wheat Biskit package for a specific target audience.
My target audience was women aged between 40 and 50. Women who are sociable,
care about their appearance and eat healthy. I hoped to inspire them
with a vintage 1970’s style fused with the contemporary.

 

 

I picked sort of vintage colour tone pallete. Green and orange reminds you of organic food.

the tall shape box is easier to hold and is inspired by the shape of wine box.