Client
IKEA (2021)
IKEA (2021)
Agency
Given Agency
Given Agency
The project
To mark the 2021 IDAHOT (International Day Against Homophobia, Transphobia and Biphobia) and Pride, IKEA wanted to show how everyone – from its employees to its customers – could play an important part in making more LGBT+ people feel at home. Using the LGBTQI+ flag as a starting point, we developed a modular and diverse design system to interact with photography as well as IKEA Pride products. The idea behind the #ProgressIsMade hashtag, and the visual building block approach, is based on the concept that progress takes guts, determination and hands-on action. The campaign was developed alongside individuals from the LGBT+ community, leaders from LGBT+ charities and with representatives from various IKEA markets.
To mark the 2021 IDAHOT (International Day Against Homophobia, Transphobia and Biphobia) and Pride, IKEA wanted to show how everyone – from its employees to its customers – could play an important part in making more LGBT+ people feel at home. Using the LGBTQI+ flag as a starting point, we developed a modular and diverse design system to interact with photography as well as IKEA Pride products. The idea behind the #ProgressIsMade hashtag, and the visual building block approach, is based on the concept that progress takes guts, determination and hands-on action. The campaign was developed alongside individuals from the LGBT+ community, leaders from LGBT+ charities and with representatives from various IKEA markets.
My role
I was the lead designer on the project, for the concept as well as rolling out the campaign.
I was the lead designer on the project, for the concept as well as rolling out the campaign.
