Rebranding context
This new work is a fictional project done in 5 weeks. The goal of this project is to create a new identity for an existing brand, I chose McDonald's. The goal of this rebranding is to improve the image of the company, by offering new food quality and ecological alternatives.
Creative direction
I decided to give the brand a higher-quality look, so I reviewed the brand's guidelines. So I put myself in the place of a graphic design agency publishing a promotional page for the rebranding.
Softwares
The softwares I used during this project are Blender for the mockups and 3D animation, Adobe Photoshop to adjust the colorimetry of the images as well as for store mockups, Adobe XD for the web design, Adobe Illustrator for creating vector patterns and Adobe After Effects to animate the previous designs I made.
Thank you
make sure to leave a comment to tell me your opinion about my project !
My social medias
👨💻 https://www.linkedin.com/in/nicolas-chapuy/
🖥 https://www.behance.net/nicolaschapuy
📸 @nicolas_chapuy on instagram
