Every year, thousands of women join Chi Omega, the world’s largest fraternal women’s organization, during recruitment week on college campuses across the country. In partnership with Genuine Article, we were tasked with bringing to life this year’s theme of Fully Chi O through a campaign identity designed to evoke the feels among prospective members.
The concept of dimensionality become a central visual idea for the campaign, conveying the breadth and depth of Chi O members’ character, while their unique, 100% authentic nature was reinforced through a vibrant and diverse color palette.
The identity was brought to life through a campaign toolkit consisting of customizable social posts, videos, campus signage and bid day merch and apparel that was disseminated for use by individual chapters throughout the country.
