THE CONCEPT
Focused on the design of facades and real estate reports (physical and financial schedule of building renovations), Exping was born from the desire to change Post-War architecture in Europe, so the company adds Brazilian creativity to renowned German engineering, seeking to combine both and bring art and well-being in everyday life.
The company's founders are completely connected to new technologies and market innovations and so they wanted the visual identity to reflect this disruptive bias, valuing bright colors that represented Brazilian energy and culture. It was decided that the logo created should be fluid, simple and easy to remember, and that it should be a young brand. In addition, we seek to work rounded shapes in the design of the brand, referring to a more friendly brand both in the symbol and in the choice of typography.
