THE CONCEPT
Casa Mabô visual identity was built based on 4 principles: Exclusivity, Modernity, Lightness and sophistication. This resulted in a brand that is identified by the organic and smooth shapes present both in the graphics of the visual identity and present in the logo itself.
These shapes are remarkable both for their lightness and for their artistic style, reminiscent of a brush passing smoothly over the surface and leaving a striking and unique trace along the way, thus presenting themselves as a kind of signature, referring to the fine and refined curatorship that the brand seeks to offer. to your customers.
The colors were chosen with the aim of offering the brand a strong and sophisticated personality, using a palette that brings the warmth of beige with the refinement of burgundy that, when combined, fuse these characteristics, making the brand both exclusive and cozy.
The presence of fluid and organic lines is remarkable in the visual identity and this happens due to the brand's objective of positioning itself within the archetypal categories of passionate and helpful, therefore, forms that have the intensity and ardor of a brand passionate about the that it proposes to do and at the same time have a welcoming characteristic, hence the fluid forms of the graphics that are intended to gently embrace the logo and consequently convey the feeling of affection and care.
Another guiding principle of Casa Mabô is Relationship, therefore, in the process of creating the logo, we looked for an element that could refer to this relationship and we designed the exclusive line that passes through the 3 letters "A" present in the brand name, making so that not only is no “A” the same as the other, just like the pieces that are the result of fine curation, which carry a unique essence, which distinguish them and make them exclusive both for their shapes and for the sale of a few units of the same model.
The pattern that accompanies all of the brand's visual communication was created in a very authentic way from the combination of the brand's initials into an exclusive and cozy symbol. It first appears from the disposition of the letter “C” folded down, being later duplicated and rotated, creating a unique and striking element that supports communication either as a pattern element or used autonomously to offer even more exclusivity to the brand, helping to strengthen the relationship with customers through a striking, elegant and easily recognizable symbol.
The Mabô pattern, in addition to emerging from the logo itself, carries enormous sophistication and can become both characteristic of the brand for customers and have the ability to have a “life of its own” in personalized products.
The brand's graphics can also be used in decoration pieces and become ornamental to the point of being used autonomously and with sophistication.
Ultimately, Casa Mabô visual identity has a timeless style due to its minimalist style, combined with a dynamic and exclusive characteristic, given the characteristics of the graphics, which are unique among themselves and carry movement and constant fluidity and even the authentic layout of the logo. The colors are responsible for offering much of the grandeur and sophistication of the brand, as well as the uppercase typography used in the logo also manages to reinforce this grandeur combined with the use of a serif typography, which offers even more refinement to the brand, thus making the visual identity of Casa Mabô exclusive, modern and elegant.
