The visual concept at its core has an image of a headscarf.
Traditionally, the headscarf was more than just a pretty and functional fashion item, but also a powerful guarding symbol, a talisman, that could protect women from jinxes. Cosmetics by KRASSA like a headscarf protects and at the same time adorns her, surrounding with care and beauty.
Two already existing lines of KRASSA products — Parfum and ProLine — differ in presentation. Parfum – is a line of unique, luxurious aromas, uncharacteristic for the mass-market; they allow consumers to feel themselves as if at a spa-resort. Aromas differ in color of the headscarves depicted on the package. Shampoos, shower gels, conditioners and balsams with the same aroma can be purchased. ProLine – is a half-professional line of task-specific hair products. Packaging is also wrapped in a headscarf which, in order to stay proper for the paramedical category, is decorated quite subtly.
At the same time, patterns of all headscarves look modern and demonstrate that a traditional accessory can be as relevant as the natural beauty of women.
