Vapo Grill
Is a new "burgers and coffee" shop in Elista, Russia.
Task
To develop a new brand of healthy eco fast food where the quality, taste and aesthetics play the main role. My task was to find the visual identics which reflect the client’s positioning and explain the value of it to the consumer.
Solution
Electric vapour grill lets you grill in a natural and healthy way. The steam locks moisture, juiciness and flavour in meat while dripping away unwanted fat and grease. This makes for delicious, light meals which health conscious consumers can indulge in guilt free.
The logo font is made with geometric symbols, which reminds of electric neon signs.
To express the concious consumption all tableware and packaging is made from recycling eco-friendly materials and doesn't absorb the moisture so hands are always remain clean.
