Arsenal FC tasked us to promote their annual summer football festival, The Emirates Cup. A two-day weekend of friendly football where Arsenal challenge three of Europe’s elite clubs.

The brief was to highlight the fun aspect of the event and to attract more families plus those who don’t usual get to go to the Emirates Stadium and experience quality football. Our concept was to create a campaign similar to the Circuses of yesteryear, a theme that was fun, friendly and had a strong visual appeal. Various print, online banners, videos, window displays and radio adverts were compiled. 

 

We illustrated all the key players from each team in the style, gave them circus nicknames and came up with the title, ‘The Greatest Show on Turf’. We also produced animated video banners for the Emirates Stadium, London Underground and for Arsenal website. Then recorded a ringmaster style radio advert that aired across all the Local London stations and print campaigns that ran in The Guardian, Metro, The Daily Express and numerous other papers. The event sold out and the campaign went down extremely well.