I was required to design and produce a promotional piece for my chosen brand that uses animation or motion graphics and lasts no longer than 10 seconds. My concept displayed the ‘attitude’ of the brand in a way that engages the audience and encourages them to share the piece via social media. I was encouraged to develop the brief to accommodate my personal interests in either animation and/or motion graphics and my solution could be as low-tech or as high-tech as I liked.

For example, it could have been made using cut out shapes, drawings, photographs, collaged elements, CGI generated vectors, graphical effects, typography and/or animated characters or objects. Prior to making my animation, I undertook in-depth visual and textual research, develop a storyboard and depending on the animation. I also looked at character development, framing, sequencing of imagery/typography and scene transitions.